Lifecycle marketing manager, prime video Latcanz
Amazon’s Prime Video Organization based in Toronto, ON is inviting applications from suitable candidates for the position of Lifecycle marketing manager. Amazon’s Prime Video Organization is a major streaming service offering a vast selection of movies, TV shows, and exclusive original content. It operates as part of Amazon’s subscription model, available to Prime members. Prime Video leverages advanced technology to personalize recommendations and enhance user experience. It integrates with Amazon’s broader ecosystem, strengthening its position in the competitive streaming market. The candidates selected for the vacancy will be required to start the work as soon as possible.
Job Description:
Employer Name: Amazon
Organization: Prime Video
Position: Lifecycle marketing manager, prime video Latcanz
No of Vacancies: 3
Salary: Salary is not mentioned, $40.00 – $45.00 hourly estimated salary
Employment Type: Full time
Job Category: Marketing
Location: Toronto, ON, CA
Job ID: 2736170
Requirements:
Languages: Candidates must have knowledge of the English Language
Education: Candidates need standard educational qualifications such as a Secondary (high) school graduation certificate or equivalent experience
Experience: Candidates should have 4+ years of professional non-internship marketing experience
Other Requirements:
- The candidates should have experience using data and metrics to drive improvements and experience in multi-territory campaign management
- The candidates should have experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- The candidates should have experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- The candidates should have experience with A/B testing, especially around audience segmentation and targeting
- The candidates should have experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- The candidates should have experience utilizing systems and tools involving email, web, analytics, and CRM Marketo, Tableau, Salesforce for targeting, segmentation, and reporting for demand generation
Responsibilities:
- The candidates should be able to own the customer lifecycle marketing strategy for add-on Subscriptions and Prime Video Store customers, with the goal of contributing to the growth of the business
- The candidates should be able to partner with the Sr Engagement Manager to define the best customer experience (CX) for onboarding new customers, focusing on outbound channels
- The candidates should be able to accomplish this by owning the complete campaign creation and execution process and own the winback strategy for churned Prime/Prime Video customers
- The candidates should be able to manage key inputs including: targeting and segmentation, messaging, localization, creative, content/design, and planning
- The candidates should be able to write up proposals, testing roadmaps, and campaign reviews with a monthly overall review of progress against targets
- The candidates should be able to execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ
- The candidates should be able to be responsible for QA and approving Marketplace campaigns, ensuring campaigns are executed to the highest standard across all marketing channels
- The candidates should be able to conduct deep dive analysis, providing data-based recommendations, and partner with BI to understand advanced campaign performance
- The candidates should be able to work closely with other channel leads, as well as peers in other regions within Prime Video and Amazon to ensure key launches and partnerships are supported
- The candidates should be able to work with Product Teams to drive automation when possible across the campaigns designed to drive customer retention
Benefits:
- The candidates will get Employee Assistance Program, dental and vision plans, and a flexible spending account for health and dependent care, basic life, accidental death and dismemberment insurance
How to apply:
If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your resume) through the below-mentioned details.
We thank all the applicants for showing their interest and trust in us, however, only the most eligible candidates will be selected and conducted for further procedure directly from employers, in between no charges/fees or original documents will be asked from any applicant. All the best!