Digital Optimization Analyst
CIBC based in Toronto, ON is inviting applications from suitable candidates for the position of Digital Optimization Analyst. CIBC holds an eminent position as a substantial Canadian financial institution, maintaining a robust presence in the market. It provides an extensive range of financial alternatives, spanning mortgages and diverse investment options. The organization places significant emphasis on its customer-centric approach and pioneering banking solutions. CIBC persists as a reliable collaborator for both individuals and businesses, fostering financial prosperity and actively contributing to expansion. The candidates selected for the vacancy will be required to start the work as soon as possible.
Job Description:
Employer Name: CIBC
Position: Digital Optimization Analyst
No of Vacancies: 1
Salary: Salary is not mentioned, $18.00-$25.00 hourly estimated salary
Employment Type: Regular
Location: Toronto, ON, CA
Job Location: Toronto-81 Bay, 33rd Floor
Schedule: Full time
Weekly Hours: 37.5
Requisition ID/Job ID: 2401846
Requirements:
Languages: Candidates must have knowledge of the English Language
Education: Candidates need standard educational qualifications such as a Secondary (high) school graduation certificate or Intermediate or a Bachelor’s or Master’s degree or equivalent experience
Experience: Candidates should have experience and proficiency in A/B testing methodologies, contributing to data-driven decision-making processes
Other Requirements:
- The candidate should possess digital savviness, actively seeking innovative solutions and adapting to evolving technologies
- The candidate should have a proven track record of creating and implementing cross-channel optimization and personalization strategies
- The candidate should demonstrate experience with Braze and the Adobe Marketing Cloud platforms, considering it an asset
- The candidate should understand the importance of building and leveraging relationships and networks for professional success
- The candidate should be open to change, actively embracing and championing it, with a commitment to evolving approaches based on industry trends
- The candidate should excel in making data meaningful, showing a penchant for investigating complex problems and communicating detailed information effectively
- The candidate should align with and embody organizational values, bringing authenticity and a commitment to trust, teamwork, and accountability to the workplace
- The candidate should demonstrate a high level of accountability for their work, ensuring that tasks and projects are completed with diligence and precision
- The candidate should possess expertise in Adobe Analytics, utilizing the platform to extract meaningful insights and inform marketing strategies
- The candidate should showcase critical thinking skills, evaluating complex problems and proposing innovative solutions to optimize digital marketing efforts
- The candidate should have a proven track record in digital marketing, with a focus on optimizing various channels for maximum effectiveness
- The candidate should be adept at problem-solving, addressing challenges in marketing campaigns and providing strategic solutions
- The candidate should be comfortable with segmented marketing approaches, tailoring strategies to specific audience segments for enhanced impact
- The candidate should take initiative in exploring and implementing new and effective marketing advertisement strategies
- The candidate should work collaboratively in a teamwork-oriented environment, fostering a sense of shared goals and collective achievement
Responsibilities:
- The candidates should be able to focus on personalized solutions to create relevant, targeted experiences for clients as they engage with websites and mobile apps, based on continuous experiments
- The candidates should be able to recommend, influence, and implement digital channel personalization & testing opportunities based on data-driven insights, showcasing accountability for optimizing the client experience
- As a subject matter expert, the candidates should be able to work in an agile environment with a cross-functional team to support marketing campaign sprint cycles, with the focus on achieving key performance targets
- The candidates should be able to track their work after launch with an iterative test, learn, and optimize approach, demonstrating a commitment to ongoing improvement and refinement of strategies
- The candidates should be able to bring forward emerging machine learning trends and recommended tactics, staying current with industry advancements and contributing to the adoption of innovative approaches
- The candidates should be able to be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales
- The candidates should be able to be comfortable pulling analytics from data visualization platforms. They will be accountable for providing ongoing and final campaign test reports to key stakeholders and maintaining a test library
- The candidates should be able to have a working knowledge of marketing optimization tools and be proficient in using them to drive owned onsite digital campaign performance
- The candidates should be able to notice things that others don’t. Their critical thinking skills should help inform their decision-making, and they should be able to provide actionable solutions within a cross-functional team
Benefits:
- The candidate will have access to banking benefits
- The candidate will be part of a benefits program
- The candidate will be enrolled in a defined benefit pension plan
- The candidate will have the opportunity to participate in an employee share purchase plan
- The candidate will receive a vacation offering
- The candidate will have access to wellbeing support
- The candidate will benefit from MomentMakers, our social, points-based recognition program
How to apply:
If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your resume) through the below-mentioned details.
We thank all the applicants for showing their interest and trust in us, however, only the most eligible candidates will be selected and conducted for further procedure directly from employers, in between no charges/fees or original documents will be asked from any applicant. All the best!