Associate brand manager- Brand communications
Kraft Heinz Inc.’s Marketing department based in Toronto, ON is inviting applications from suitable candidates for the position of Associate brand manager. Kraft Heinz Inc.’s Marketing department is responsible for developing and executing marketing strategies to promote its brands and products. It conducts market research, creates advertising campaigns, and implements promotional activities to drive sales and brand awareness. It strengthens Kraft Heinz’s presence in the market and engages with target audiences effectively. The candidates selected for the vacancy will be required to start the work as soon as possible.
Job Description:
Employer Name: Kraft Heinz Inc
Department: 05 – Marketing
Position: Associate brand manager- Brand communications
No of Vacancies: 1
Salary: Salary is not mentioned, $15.00-$20.00 hourly estimated salary
Employment Type: Full time/Hybrid
Location: Toronto, Ontario, Canada
Reference ID: R-80879
Requirements:
Languages: Candidates must have knowledge of the English Language
Education: Candidates should have educational qualifications such as a Secondary (high) school graduation certificate or Intermediate or a Bachelor’s or Master’s degree or equivalent experience
Experience: Candidates should have experience in marketing for a CPG company
Physical Requirements:
- The candidates should have the ability to manage multiple different workstreams, complex timelines, and tight deadlines
- The candidates should model resiliency in a dynamic, fast-paced work environment that requires flexibility to manage multiple simultaneous projects
Other Requirements:
- The candidates should be creative innovators with the courage to stand up for ideas and be passionate about the power of brand, design & consumer experience to impact the strategic direction of the business
- The candidates should have experience executing integrated marketing campaigns from brief to idea execution, demonstrating agency management and creative excellence
- The candidates should have a consistent record of drive for results and should operate with agility, possessing solid problem-solving and simplification skills
- The candidates should possess strong communication, influence, and relationship-building skills in a cross-functional team environment
- The candidates should have experience supporting on the agency side (advertising, consulting, media), with social media specific experience being a plus
Responsibilities:
- The candidates should be able to partner with incredible creative talent to find new ways for brands to reach consumers, thinking differently about advertising and encouraging others to do the same, thereby contributing to building brand equity and driving long-term growth for the business
- The candidates should be able to lead end-to-end creative strategy, taking ownership of the creative process from concept to execution, ensuring alignment with brand objectives and consumer insights
- The candidates should be able to own the creative brief for external collaborators, identifying the best creative territory and big ideas for development, and leading discussions with agency partners to provide feedback and guidance
- The candidates should be able to think strategically and holistically across the full marketing mix, with a specific focus and passion for emerging platforms, leveraging innovative approaches to engage consumers effectively
- The candidates should be able to approve the research framework for creative development, using consumer insights and market trends to inform decision-making and optimize campaign strategies
- The candidates should be able to influence cross-functional teams including category marketing, central marketing, consumer insights, sales, finance, and agency partners to bring creative ideas and activations from concept to reality, driving alignment and collaboration across departments
- The candidates should be able to lead discussions during presentations with business unit and marketing senior leadership, effectively communicating creative concepts and strategies to gain buy-in and support
- The candidates should be able to lead a full cross-agency team including creative, social, media, and PR partners to bring ideas to life and extend campaigns across relevant channels, ensuring cohesive execution and integration
- The candidates should be able to advocate for a deep comprehension of the consumer, using consumer insights to drive brand and campaign strategy, ensuring that creative initiatives resonate with target audiences
- The candidates should be able to assess data analysis to inform strategies and evaluate in-market results to drive business objectives, leveraging performance metrics to optimize future creative endeavors
- The candidates should be able to take responsibility for delivering creative work and activations on time and on budget, managing resources effectively to ensure successful execution within established timelines and financial parameters
Benefits:
- The candidates will get holistic wellness benefits and perks, DCPP, VRSP, TFSA, and Business Resource Groups (BRGs)
How to apply:
If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your resume) through the below-mentioned details.
We thank all the applicants for showing their interest and trust in us, however, only the most eligible candidates will be selected and conducted for further procedure directly from employers, in between no charges/fees or original documents will be asked from any applicant. All the best!