Director of consumer insights
Kraft Heinz Inc’ Department of Marketing based in Toronto, ON is inviting applications from suitable candidates for the position of Director of consumer insights. Kraft Heinz Inc’ Marketing Department drives consumer engagement for their globally renowned food brands. It craft innovative campaigns and conduct market research to ensure product resonance. Leveraging digital and traditional channels, it maintain Kraft Heinz’s market leadership through strategic brand communication. The candidates selected for the vacancy will be required to start the work as soon as possible.
Job Description:
Employer Name: Kraft Heinz Inc
Department: 05 – Marketing
Position: Director of consumer insights
No of Vacancies: 3
Salary: Salary is not mentioned, $15.00-$20.00 hourly estimated salary
Employment Type: Full Time
Location: Toronto, ON, Canada
Reference Number: R-81848
Requirements:
Languages: Candidates must have knowledge of the English Language
Education: Candidates need standard educational qualifications such as a Secondary (high) school graduation certificate or Intermediate or a Bachelor’s or Master’s degree or equivalent experience
Experience: Candidates should have a minimum ten (10+) years of strategic insights/consumer research experience
Other Requirements:
- The candidates should demonstrate a comprehensive understanding of consumers, research methodologies/techniques, best practices, and possess experience to drive business growth
- The candidates should drive actionable recommendations rooted in a profound understanding of marketing, business, and consumer insights and act as a key strategic business partner and thought leader for the BU Marketing team
- The candidates should showcase exceptional communication skills by delivering concise insights that foster empathy and storytelling across the organization and tackle ambiguity with a strong results-oriented approach and demonstrate project leadership skills
- The candidates should possess the ability to analyze data and identify patterns to inform strategic brand action and prioritize multiple work streams and competing priorities, devising implementable plans for the team
- The candidates should thrive in a fast-paced, entrepreneurial environment and demonstrate intellectual curiosity, creative insight, and a drive for tangible results
- The candidates should have the capability to influence stakeholders at senior levels and drive meaningful impact and mentor and lead teams to foster knowledge-sharing and develop a high-impact team culture
- The candidates should have previous experience in people leadership and proficiency with various qualitative and quantitative research tools across advertising, innovation, brand building, and syndicated services
- The candidates should have experience working across a diverse product portfolio, especially on the manufacturer/client-side, which is highly desirable and leadership credentials that include a track record of driving vision, with prior people management experience being mandatory and possess a high level of experience in analytical tools and demonstrate a high degree of emotional intelligence and adeptness in building effective working relationships
- The candidates should exhibit a high tolerance for ambiguity and possess experience in leading change management and transformation initiatives and comfortable and proficient in utilizing POS (Nielsen/IRI), panel data, and social listening analytics
- The candidates should be proficient in storytelling through creative, influential, and impactful means, with excellent communication, organization, and presentation skills across the Microsoft Office Suite
Responsibilities:
- The candidates should be able to serve as the Key Point of Contact for the Business Unit, acting as the primary lead to drive critical initiatives across the platform
- The candidates should be able to uncover genuine consumer insights and pain points across the platform, assisting in identifying growth opportunities for brands that contribute to long-term equity and innovation efforts
- The candidates should be able to leverage strategic work to identify areas for innovation, partnering with marketing and Rand D to identify, develop, and size a multi-year pipeline of new products
- The candidates should be able to demonstrate proficiency in developing and leading integrated, comprehensive research plans across key areas of marketing, including Communication tests, Product/Claim tests, Packaging tests, for both existing and new products
- The candidates should be able to contribute to shaping the 3-year Growth Strategy and assist teams in translating it into brand-specific annual marketing plans, encompassing strategy development, creative execution, and optimization
- The candidates should be able to actively participate in driving the Enterprise Transformation Agenda, aiding in the development of consumer insights standard methodologies and initiatives to establish a centre of excellence
- The candidates should be able to utilize insights to continually build brands that resonate with consumers, driving brand affinity and loyalty
- The candidates should be able to lead a team effectively, including managing and mentoring 3 direct reports, fostering a collaborative and high-performing team environment
How to apply:
If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your resume and with Reference Number) through the below-mentioned details.
We thank all the applicants for showing their interest and trust in us, however, only the most eligible candidates will be selected and conducted for further procedure directly from employers, in between no charges/fees or original documents will be asked from any applicant. All the best!